This document lays out an operational plan to win new consumer-brand clients for your seeding and TikTok Shop strategies through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
Stride Social is a UK influencer marketing agency and part of the Stride Group, co-founded by Alex Hendy and Ollie Kitson. It is creator-founded to its core: Alex built an audience of millions before turning that instinct into an agency, and the whole model is built around what actually makes a creator say yes and post with genuine enthusiasm, rather than chase vanity reach. The group also runs Stride Talent, one of the largest creator-management businesses in the UK and US, representing 600 to 700 creators with a team of around 50, alongside a worldwide database of tens of thousands more. For a brand, that means Stride does not rent an audience for a one-off burst: it plugs a product into a living creator community and turns that community into an owned, repeatable channel.
600+
creators under management
the Stride Talent roster across the UK and US, one of the largest creator businesses in the market
50
people on the team
talent managers and specialists running campaigns and creator relationships day to day
95%
repeat-client rate
the share of brands that come back for another campaign, the clearest signal the model works
30K+
creators in the database
the worldwide network Stride can activate for seeding, UGC and TikTok Shop affiliates
What sets you apart
Stride is creator-founded and performance-led, and that changes how a campaign lands. Rather than paying for reach, Stride runs product seeding: a brand’s product goes out to a few hundred hand-picked creators a month with no rigid brief, and the ones who genuinely love it post organically, because they want to, not because they were told to. That seeds an owned creator community of hundreds to thousands of people the brand can later tap for TikTok Shop affiliates, UGC and launches. As a TikTok Shop partner, Stride can stand a shop up in about a week and run the whole affiliate motion. The belief underneath it all: a hundred genuinely engaged creators will out-perform a million passive impressions.
What we will push on your behalf
Not a description of your services, but the outcome a growing consumer brand actually wants: real creators genuinely using and promoting your product, an owned community you can activate again and again, and TikTok Shop turned into a real sales channel. The pain we open on is one every founder feels — paid influencer activations are expensive and forgotten in a week, agencies over-promise and under-deliver, and most outreach lands rubbish leads. Stride’s answer is seeding that only puts your product where it will actually travel, and a TikTok Shop set-up that turns that momentum into orders. We target brands that are already active on social and have a product people are excited to receive, so the conversation starts warm.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the universe of consumer product brands actively marketing on social media across the English-speaking world, with the UK and US as the priority markets and Canada, Australia, New Zealand and the English-business hubs of Singapore, Hong Kong and the UAE in the mix. We screen on the two things that actually predict fit: the brand is visibly active on Instagram or TikTok, and the product is one creators would be excited to receive and show — anything from £100 upward outside food and drink, and food and drink at any price, because it is tastable and never clutter. We deliberately keep the whole middle and above, cutting only micro no-margin sellers and the mega-corporates that already run their own agencies. Sized conservatively, that is around 45,000 brands worth talking to.
~45,000
consumer brands identified
active on social and product-value screened, across the UK, US, Canada, AU/NZ and SG/HK/UAE, in food & drink, tech, home and cleaning
~22,500
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~370
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~74
potential new brand clients
over 12 months (UK B2B average closing rate: 20%) — on seeding retainers that recur month after month, a handful of new brands pays the campaign back many times over
How we build this database
We cross-reference the social platforms themselves (Instagram and TikTok, for brands that are actively posting and the communities around them), retailer and marketplace data, Shopify and TikTok Shop presence, trade press and funding announcements, Companies House and its equivalents, and LinkedIn Sales Navigator to find the brands that fit and the founder, marketing lead or e-commerce manager behind each one. Every contact is then verified and enriched by AI: role check, business email validation, a read on how active the brand is on social, and the product-value screen. Impossible to do by hand across tens of thousands of brands — this is what makes reaching the right person at the right moment possible at scale.
Why 50% are contactable
Consumer brands do not always list a named decision-maker with a direct business email, and smaller brands change hands and roles quickly. This 50% ratio is deliberately conservative — an active-on-social brand list typically yields 40% to 60% verified contacts through Sales Nav, Apollo, Hunter and our enrichment stack — so the projections stay realistic rather than optimistic.
This sizing keeps the whole addressable middle and above of the English-speaking market and cuts only the two extremes: micro no-margin sellers and the mega-corporates that run their own agencies. The active-on-social and product-value screens are applied during extraction and enrichment, and the “actively posting” signal is confirmed at reply. The ~74 figure is market headroom, not a delivery promise — but unlike a solo operator, Stride’s team of around 50 has the capacity to service a flow like this, which is why we are comfortable sizing wide. We can tighten (a single sector, UK-only, food and drink only) or widen once Phase 1 has run.
03 / PROSPECT SAMPLE03 — 08
10 brands identified by our AI.
Before launching at full scale, we always start with a sample of 10 real consumer brands, picked across your sectors — food and drink, tech, home and cleaning — and weighted toward the UK and US, to show the approach works for all of them. For each one we name the founder or marketing lead, surface a recent signal, and explain why the brand fits Stride’s seeding and TikTok Shop offer. The same method is then applied to your full base of ~22,500 contactable prospects.
For each prospect, our AI identifies a concrete signal: a recent raise or retail win, a new product launch, an award, or the shape of their creator community. That signal justifies why to reach out now — the moment the brand has fresh momentum to amplify — and gives the email its opening line.
This sample mixes five food and drink brands (Final Boss Sour, FATSO, Graza, Dalston’s Soda, Fly By Jing), three home, cleaning and fragrance brands (Purdy & Figg, TOLD London, Tru Earth) and two consumer-tech brands (Nanoleaf, Aura Frames) across the UK, US and Canada — a preview of what your full pipeline will look like. You will validate it and steer us before the campaign goes live.
01
Final Boss Sour
London Lazerson·Co-founder & Chief Creative Officer
All-natural real-fruit sour candy, built inside the studio behind Liquid Death. The biggest sour-candy brand on TikTok Shop.
SIGNAL DETECTED
On 17 July 2026 Final Boss Sour announced a $4M raise and expansion into seven major retail chains including Walmart, Kroger and Target, on the back of 2B+ organic TikTok views.
WHY THIS PROSPECT FOR STRIDE SOCIAL
Candy is the perfect free-to-seed product and the brand is already TikTok Shop-native, so seeding compounds directly into shop sales. A fresh raise plus a national retail push is exactly the moment to flood creators and drive shelf velocity.
02
FATSO Chocolate
Ella McKay·Co-founder
Chunky, ethically-sourced Colombian chocolate bars with a cheeky, content-forward brand voice. Female-led, London.
SIGNAL DETECTED
In April 2026 FATSO landed its first national supermarket listing, an exclusive launch across around 250 Waitrose stores, after building 450+ independents, plus a full-range Whole Foods listing.
WHY THIS PROSPECT FOR STRIDE SOCIAL
Premium, craveable, genuinely giftable chocolate that creators want to receive, from a brand already fluent on TikTok. A national retail launch is a ready-made seeding moment to convert into shop and shelf demand.
03
Graza
Andrew Benin·Co-founder & CEO
Squeeze-bottle Spanish extra-virgin olive oil built for cooking content, now expanding into adjacent pantry.
SIGNAL DETECTED
In December 2025 Graza was profiled at a ~$48M revenue run-rate and 11,000+ retail doors, double 2024, stocked at Whole Foods and Target, as it expanded beyond olive oil.
WHY THIS PROSPECT FOR STRIDE SOCIAL
A giftable, endlessly demo-able pantry product and a founder who already leans on creator content — seeding to food creators and recipe-led TikTok Shop selling map straight onto the brand.
04
Dalston’s Soda Co.
Duncan O’Brien·Founder / General Manager
Craft canned sodas made from real fruit and sparkling water, no refined sugar. East London.
SIGNAL DETECTED
In January 2026 Dalston’s raised £850k for UK expansion across marketing, retail and foodservice, and appointed a new Managing Director, Sally Rose.
WHY THIS PROSPECT FOR STRIDE SOCIAL
Fresh funding earmarked for marketing plus a new commercial lead means budget and appetite. Craft canned drinks sample brilliantly in seeding hauls and bundle well on TikTok Shop.
05
Fly By Jing
Jing Gao·Founder & CEO
Premium Sichuan chili crisp and Chinese-inspired sauces. Founder-led and highly social-native.
SIGNAL DETECTED
In November 2025 Fly By Jing launched its giftable “Shorty Triple Threat” trio across 1,862 Walmart stores, and went on to win a 2026 Good Housekeeping Kitchen Award.
WHY THIS PROSPECT FOR STRIDE SOCIAL
Craveable, giftable and endlessly demo-able, and the founder is a content creator herself, so a creator-seeding programme sits right inside the brand’s DNA. A Walmart launch is the moment to amplify.
06
Purdy & Figg
Charlotte Figg·Co-founder
Premium natural refillable cleaning with “bottles for life”. A CleanTok favourite, founder-led, bootstrapped.
SIGNAL DETECTED
Purdy & Figg was named in the FEBE / Sunday Times fastest-growing companies list for 2025, in the top 10 with roughly 325% growth, its revenue climbing into the tens of millions.
WHY THIS PROSPECT FOR STRIDE SOCIAL
Their entire growth engine is authentic CleanTok refill-demo content, so seeding is their playbook at scale, and refillable starter kits are a natural TikTok Shop SKU. A brand this social-native is a warm conversation.
07
TOLD London
Lillie Edgar·Co-founder & Managing Director
British luxury home fragrance — refillable porcelain candles and diffusers. An aspirational gifting product.
SIGNAL DETECTED
In October 2025 TOLD London won Silver and Bronze at the Pure Beauty Awards and a Best Newcomer nod at the Fragrance Foundation Awards, having launched its collection earlier in the year.
WHY THIS PROSPECT FOR STRIDE SOCIAL
A beautiful, giftable, unboxing-friendly luxury product is exactly what creators love to feature, and the refillable format gives repeat-purchase affiliate potential. Award wins are a strong reason to reach out now and get the range into creators’ hands.
08
Nanoleaf
Gimmy Chu·Co-founder & CEO
Modular and RGB smart lighting — panels, lightstrips, ceiling and floor lights. A direct Govee competitor.
SIGNAL DETECTED
On 1 July 2026 Nanoleaf launched its Matter smart multicolour ceiling light, alongside a 2026 edition of its solar garden lights.
WHY THIS PROSPECT FOR STRIDE SOCIAL
Stride already works with Govee, Nanoleaf’s direct competitor, so the credibility is built in. Lighting is spectacular in short-form video and a brand-new product is the easiest thing to get a few hundred home and tech creators actually filming.
09
Aura Frames
Abdur Chowdhury·Co-founder & CEO
Premium connected digital photo frames, from $229 to $499. High-AOV, giftable consumer tech.
SIGNAL DETECTED
On 21 October 2025 Aura launched the $499 Aura Ink, the first 13.3-inch cordless colour e-paper frame, following the $229 Aspen earlier in the year.
WHY THIS PROSPECT FOR STRIDE SOCIAL
A high-value, gift-led, demo-friendly device that sits perfectly in the sentimental-gadget lane on TikTok. Seeding to family and lifestyle creators around gifting seasons is a natural motion, and a new flagship is the hook.
10
Tru Earth
Ryan McKenzie·Co-founder & CMO
Eco laundry detergent strips, sustainability-led, a big DTC brand. Vancouver, Canada.
SIGNAL DETECTED
In February 2026 Tru Earth entered Costco Canada in-store for the first time across 14 British Columbia warehouses, after ranking on the Globe and Mail’s Top Growing Companies list in September 2025.
WHY THIS PROSPECT FOR STRIDE SOCIAL
Light to ship, giftable and eco, with a co-founder who is a CMO and an active content creator himself, so a seeding and affiliate pitch will land warm. Retail expansion is the moment to build a creator community around the launch.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets deleted and an email that gets a reply is rarely the offer, it is the first sentence. When a founder or marketing lead opens an email and reads a line that names the product they just launched, the raise they just closed, or a brand in their exact category Stride already works with, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across tens of thousands of consumer brands, then weaves them into the opening line so every message reads as if a human spent two minutes on the recipient. No flattery, no horoscope copy, no “I came across your website”, just a precise, verifiable fact in the brand’s own vocabulary, tied to the seeding and TikTok Shop work Stride wants.
The principle: when a founder reads the email, they should think “this person knows my brand”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in industry vocabulary — seeding, creators, TikTok Shop, affiliates, UGC, launch, retail listing.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
A recent momentum event (a raise, a retail win or an award)
What we look forA fresh milestone in the last few months — a funding round, a new retail listing, or an industry award — because it signals both budget and the perfect moment to amplify, and gives a natural reason to reach out now.
Where we find ittrade press (The Grocer, Retail Times, BusinessWire) · the brand’s own newsroom and LinkedIn · award announcements · funding databases
Findable on90% of prospects
Raw data
On 17 July 2026 Final Boss Sour announced a $4M raise and expansion into seven major retail chains including Walmart, Kroger and Target.
AI personalisation →
“Saw Final Boss just rolled into Walmart, Kroger and Target off the new raise. That is usually the exact moment a wave of creator seeding does the most for shelf velocity.”
02
A specific new product or range
What we look forA product or range the brand has just launched or is about to — the natural thing to put in creators’ hands — read from their shop, their launch posts and their press.
Where we find itthe brand’s new-in page · launch PR · Instagram and TikTok launch posts · trade coverage
Findable on85% of prospects
Raw data
Nanoleaf launched its Matter smart multicolour ceiling light in July 2026.
AI personalisation →
“Noticed the new Matter ceiling light landed this month. A launch like that is the easiest thing to get a few hundred home and tech creators actually filming, not just posting a code.”
03
Their social footprint and how well the product seeds
What we look forHow active the brand already is — posting cadence, follower community, existing creator or affiliate content — and how naturally the product lends itself to seeding, so the pitch is sized to what they have already built.
Where we find ittheir Instagram and TikTok handles · TikTok Shop presence · recent post frequency · the product page
Findable on80% of prospects
Raw data
TOLD London won Silver and Bronze at the 2025 Pure Beauty Awards and sells a refillable porcelain candle.
AI personalisation →
“You picked up two Pure Beauty awards this year, and a refillable candle is exactly the kind of product creators want to unbox, so it seeds fast.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Gimmy Chu, Co-founder and CEO at Nanoleaf, signed by Stride Social co-founder Alex Hendy.
FromAlex Hendy · Stride SocialTogimmy@nanoleaf.meSubjectNanoleaf x creators
Hi Gimmy,
Saw the new Matter ceiling light this month. How are you getting the new range in front of creators right now?
With lighting, the room reveal beats any paid placement, because people trust the demo over the ad. We already run this for brands in your category.
Happy to share what is working if it is useful.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Stride Social has all three.
Our conviction is that we can install for you a steady flow of qualified conversations with consumer brands ready to seed and sell — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.